Target Audience Research- Outdoor Photography Canada

     The target audience for my magazine is around 20-60 years old, and my magazine does not apply to a particular gender. It applies to people from all over the world, but mostly people in first-world countries who have access to DSLR cameras. The magazine applies to many income levels, mostly the middle class and a bit of the higher class. These people are at least high school graduates, and there are many college graduates in the mix as well. Of course, my target audience must be interested in photography, which is what my magazine revolved around. | Identify target audience by age, gender, geography, income level, education level, etc.
Outdoor Photography Canada has a similar target audience to Technique. This magazine is published four times a year, leaving the readers waiting until the next issue rather than getting bored by the content. Like Technique, Outdoor Canada Magazine targets photographers of all levels, from beginner to expert. This means that photography-lovers of all ages and expertise can enjoy our magazines and get insider tips. This lets people of all backgrounds and generations be attracted to Outdoor Photography Canada, leading to more engagement on this magazine's social media profiles which leads to more customers. Along with social media, Outdoor Photography Canada's website hosts many aspects to supplement its magazine. It has featured articles that one could read online, contests, photography gear, a community page (this section contains social media sites like Facebook, Google+, Flickr, and Twitter), and a page describing the mission of Outdoor Photography Magazine.  A brilliant marketing technique that this company uses is advertising its contests on its social media pages. This causes people on Twitter, Facebook, and other platforms to become interested in Outdoor Photography Canada and seek out more information. The winner receives a cash prize, and runners-up receive free one-year subscriptions to Outdoor Photography Canada. Such a method gets talented photographers to start reading the magazine and buy a paid subscription after their time limit expires. This brand also sells its products digitally and has apparel with its logo on it; whoever wears this is a piece of walking marketing because he or she is spreading the word of Outdoor Photography Canada when wearing the apparel. All of these marketing strategies are well thought-out and seem to work very well, as Outdoor Photography Canada is a successful magazine. I would definitely use these techniques to market my magazine, especially utilizing apparel because you can make money from the clothes as well as spread the word about your product, basically getting free advertising in the process.