Target Audience Research- Photo District Magazine

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     The target audience for my magazine is around 20-60 years old, and my magazine does not apply to a particular gender. It targets people from all over the world, but mostly those in first-world countries who have access to DSLR cameras. There are professional photographers who are reading my magazine, but there are photographers-in-training and people who merely enjoy taking pictures as a hobby as well. The magazine applies to many income levels, mostly the middle class and a bit of the higher class. These people are at least high school graduates, and there are many college graduates in the mix too.
     
     Photo District News (PDN) has a very similar target audience to my magazine, Technique. Over half of PDN's audience are professional photographers, with 73% having over five years of experience and 68% earning more than half their income by taking photos. There is a wide spectrum of Photo District News readers: paid photographers to those who only want to see the beautiful images in the magazine. This is like Technique because my magazine has a similar range of tastes: from expert photographers to those who just like photography but are not interested in starting a creative career.
     PDN markets itself in many forms, and one of those is through partnerships with other magazines. For example, there is PDNedu, Rangefinder, WPPI, Emerging Photographer, Studio & Equipment Guide, PhotoPlus Expo Show Guide, and WPPI Show Guide. All these magazines advertise each other, which brings customers of the other photography magazines to Photo District News. PDN also utilizes social media like Facebook, Twitter, and Instagram to market their product to other photography-lovers who may potentially subscribe to the magazine. PDN Instagram has 47.4k followers, PDN Facebook has 124k, and PDN Twitter has a whopping 363k. These impressive social media profiles attract new customers to subscribe to Photo District News. This institution also organizes many events to spread the word about its magazine to fresh eyes as well as engage old customers. Past events include B&H Holiday Spotlight, PDNedu x Nikon Panel, PDN's 30 Panels, Photo Annual Party, and The Curator. Photo District News also uses trade shows to draw in new customers. Trade shows like PDN PhotoPlus Expo and WPPI allow photography fanatics to discover and subscribe to PDN. These events are also opportunities for Photo District News to network with other brands and create lasting relationships that will bring in even more customers. These marketing techniques are very effective and I would use all of them in Technique. I particularly like hosting events, because it is an enjoyable way to engage loyal fans as well as bring in new buyers.

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