Distribution Research- Conventional Magazine

     In a conventional magazine distribution model, the magazine producer gets in contact with a wholesaler. This wholesaler then reaches out to a retailer, and this retailer sells the magazines to the public. Magazines are conventionally sold by retailers at book stores, gas stations, airport lounges, offices, grocery stores, and other locations of that type. Distribution agents can also aid a producer in getting his or her magazine sold. Agents specialize in getting the producer's magazine in areas where they will be most likely reach the desired target audience. To help reduce costs, some producers only utilize distribution agents or only retailers, and do not bother with the others.
     Implementing these conventional distribution practices into my magazine will be beneficial because magazines can be displayed in numerous places and do not take up much space. This factor cuts the cost of distributing the product in contrast to that of a car or furniture producer, in which the product would be difficult to transport and display. When distributing my magazine, Technique, I would solely use a distribution agent to sell my product because these people are specialized to make sure my product gets in the hands of customers who are within my target audience, rather than just selling my magazine at an arbitrary location and hoping someone will buy it. This plan will also cut out the need to deal with a wholesaler and retailer; the more people who are involved in distribution, the more confusing the process might become. Also, if the wholesaler and retailer got into a dispute about pricing, I would be dragged in and my product would suffer because of it.