At the beginning of this project, I had never used Microsoft Publisher before. I was completely new to this program, so I had to ask my peers and teacher how to perform specific actions. I was used to some features, such as how to add text boxes, from using it on other applications such as Microsoft PowerPoint. I still had to learn how to change the background color as well as add gradients, page borders, and more. Learning how to format my content was a challenge too: my text was cut off by pictures and I could not figure out how to fit everything in an appealing way onto the page. After much trial and error, though, I figured out how to fit everything in a satisfactory way. The other program I used was Adobe Photoshop CC 2015. While I am no expert at this and there are still many features I do not know how to use, I already had some experience in this application and I knew how to edit my photos due to digital photography classes I have taken....
Photo District News distributes its magazine in some unconventional ways. For example, PDN posts articles on its website to display its content in an easy-to-access fashion. PDN also has an app for it and its sister brands like Rangefinder Magazine and PDNedu on the App Store. This lets customers read the magazine's content while on the go, which causes an increase in distribution because more people are able to buy the magazine with ease. PDN also has its products distributed on Amazon; such a range of platforms makes distributing PDN easy and efficient. There is a place for everyone to access the magazine: if someone does not use Amazon often but uses his or her phone every day, then downloading the Photo District News app might be the best option for that customer. This way, the magazine is distributed in many ways that meet various customer's needs and makes the content accessible to them.
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