Marketing Plan

     To market Technique, I will utilize social media, business partnerships, and print ads. This plan will engage my target audience by showcasing various highlights and teasers of the material inside my magazine on social media like Instagram, Facebook, and Twitter. I will also post information about photo contests on the social media pages; this will attract many potential customers who are interested in entering their images in a contest to win prizes. Social media platforms often have the best of both worlds when it comes to marketing: for example, on Instagram you can use your account to pull in viewers as well as advertise a certain post as a digital ad. This way my magazine can utilize digital advertisements as well as social media profiles all on one platform. The photo below is a post that Technique would have on its Instagram profile; this account would post at least once a day, if not more, to allow more viewers to find the account and become aware of Technique.

     Having business partnerships will also help Technique reach even more photography fanatics. This is because a partnership will get me ads in other photography magazines, as well as get Technique's name spread around events, a partner's website, and other locations. Creating business partnerships allows people who are already passionate about photography, which tend to be higher-profile customers who are perhaps professional photographers, to know about my magazine. Another approach to marketing Technique is utilizing print advertisements, such as ads in newspapers or subscription cards. This will especially reach the older generations of potential Technique buyers, since they might not use social media as much and instead are more inclined to look at advertisements in the newspaper. Subscription cards are also very beneficial because they are a simple way for someone to sign up for the magazine: all you do is fill in the information on the card and mail it. These can be handed out at events and can be put inside every magazine so that if free samples of Technique were being handed out - for example, at a gathering or photography exposition - everyone who picked up a copy would be able to easily subscribe to Technique, without any of the hassle that might deflect more casual customers.
     All these marketing strategies are sure to engage my target audience because this plan reaches the younger side of my readers with social media and the older end of the spectrum with print advertisements. It also pulls in the more serious customers by taking advantage of business partnerships, which attracts photographers who are already invested in their craft. With all these techniques combined, my marketing plan will definitely get my target audience involved.