AICE Media & Film Studies

     My magazine, Technique , engages with audiences by interacting with readers on its social media accounts such as Facebook, Twitter, and Instagram. Various photo contests are held on these platforms as well, which causes readers to engage with the magazine by sending in photos they took and even winning prizes. Different events, such as photography expositions, also gives Technique 's audience a chance to interact with this magazine.      To be distributed, I would hire a distribution agent to display this product at locations where Technique 's target audience would be reached the easiest. For instance, instead of showcasing the magazine at a gas station and hoping someone buys it, the distribution agent would do research into my magazine's target audience and then research where those people frequent the most. Then, the product would be displayed in these areas so that more passerby are likely to purchase it. I would also distribute Technique ...

     My product utilizes the conventions of other photography magazines. It does this by having the title in a bold font, since photo magazines have a distinct, pronounced font that is not curvy or thin. My cover also has a small preview of some articles in the issue, which all conventional magazines have. Additionally, I have a star icon that displays an exclusive interview in the article; not every magazine has this, but some that I researched - for example, Digital Photo Pro - do utilize this technique.  My cover challenges conventions slightly by having a white border around the cover page, which most magazines do not have but makes mine look more polished. Also, the cover image is not like most other photography magazines: these  products usually feature a mid-shot, full-body shot, or close-up of  a  person.  In m y magazine, the entire cover is a close-up of a person holding a camera, but instead of the focus being on the model it is on the...

     In my magazine, I will utilize both conventional and digital approaches to distribution. I will have a distribution agent that will disperse my content to locations where my target audience will be more likely to see it. For instance, my distribution agent will scout out various areas - like a photo equipment store - and sell my magazines there, rather than merely distributing them at an arbitrary location such as a gas station.      As for the digital part of my distribution plan, I will create a website to distribute the various articles that Technique , my magazine, puts out. I will also have an app for Technique  on the iTunes App Store, Amazon App Store, Google Play, and other platforms. My magazine will also be available on Nooks, Kindles, and other e-readers to reach generations who may not be as savvy with smartphones, or merely have a predilection to reading on this device. My distribution plan will make sure that Technique 's articles ...

Digital Photo Magazine , like most magazines, has a website that features its articles and other topics. This allows customers to quickly view any information about the magazine that they want, and it allows Digital Photo Magazine  to distribute its product with ease. This magazine is also distributed on iTunes, Nook, Kindle, Google Play, and Zinio. Such a broad range of digital platforms greatly increases the range of people that Digital Photo Magazine  can be distributed to. The magazine can mold itself to different age ranges, such as older generations who prefer Nooks and Kindles, or younger generations who may prefer to utilize the App Store via iTunes.

     Photo District News  distributes its magazine in some unconventional ways. For example, PDN  posts articles on its website to display its content in an easy-to-access fashion. PDN  also has an app for it and its sister brands like Rangefinder Magazine  and PDNedu  on the App Store. This lets customers read the magazine's content while on the go, which causes an increase in distribution because more people are able to buy the magazine with ease. PDN  also has its products distributed on Amazon; such a range of platforms makes distributing PDN  easy and efficient. There is a place for everyone to access the magazine: if someone does not use Amazon often but uses his or her phone every day, then downloading the Photo District News  app might be the best option for that customer. This way, the magazine is distributed in many ways that meet various customer's needs and makes the content accessible to them.

     In a conventional magazine distribution model, the magazine producer gets in contact with a wholesaler. This wholesaler then reaches out to a retailer, and this retailer sells the magazines to the public. Magazines are conventionally sold by retailers at book stores, gas stations, airport lounges, offices, grocery stores, and other locations of that type. Distribution agents can also aid a producer in getting his or her magazine sold. Agents specialize in getting the producer's magazine in areas where they will be most likely reach the desired target audience. To help reduce costs, some producers only utilize distribution agents or only retailers, and do not bother with the others.      Implementing these conventional distribution practices into my magazine will be beneficial because magazines can be displayed in numerous places and do not take up much space. This factor cuts the cost of distributing the product in contrast to that of a car or furnitu...